WT has tried its darndest to get the world to respect and take it more seriously. That was part of its rebranding a few years ago when it adopted the JW.borg logo. And that endeavor of adding a mascot (JW.borg logo) may be backfiring on the organization in the worst way they could have imagined. The very definition of a mascot goes totally contrary to its own belief system.
Mascot (logo): an animal, person, or thing adopted by a group as its representative symbol and supposed to bring good luck:
Me thinks the attached WT mascot has turned out to be a curse rather than a blessing: